Email Has a Carbon Footprint
Believe it or not, when it comes to a carbon footprint, your daily emails don’t have dainty feet. If you’re concerned about the environment, the best solution might be to think twice before going 100 percent digital. ...
Posts
Building the Right Type of Business Envelope
So you’re convinced that direct mail is the way to go. Now you need to build the right type of business envelope to catch the eye and tell your story. Read on! But first, let’s address ...
Make Your Direct Mail Marketing Campaign Stand Out
You may not think that in a digital world, it’s easy to make a direct mail marketing campaign stand out. But the most cutting-edge research shows that direct mail is still vital to seeing a good ...
The High (and Pesky) Cost of Undeliverable Mail
One of the major benefits of direct mail is its physical rather than digital nature. Humans love engaging with the material, and for business, ink and paper are better than ever.But in the physical world, bounceback ...
Our 10 Best Tips for Direct Mail Marketing: Redux!
In 2014 we shared with you some of the best secrets for catching a potential client’s eye. Now we want to share with you how to keep it. In a world of digital ads, quality paper ...
Can Using Color Increase Donations?
Whether you're a philanthropist or an advocate running a campaign, exceeding your fundraising goal is always a top priority. But what steps can you take to get there? Cast your mind back to the last time ...
Green Strides in the Paper & Pulp Industry
Not long ago, ‘going paperless’ was a term bandied about with great ease and relish by conservationists. Using less or no paper was supposed to be ‘better for the environment or important in saving trees.’ It ...
Why They Are Called Envelopes
To discover why they are called envelopes, we have to travel back to the time before such a thing existed. So, sit back, relax and strap yourself in for a trip in what we call “the ...
A Short History of Postage Stamps
From Bishops Mark to Forever Stamps: Unraveling the Historical Journey of Postage Stamps Rarely do postage stamps and oxygen cross your mind as comparable entities. Yet, their significance becomes strikingly evident when we run out of ...
The Future of the United States Postal Service: An Update
What is the future of the post office? Unfortunately, the term Post Office or US Post Office has come to be synonymous with inefficiency, frustration and, lately, in the hair-trigger times we live in, even uncontrollable ...
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