An accounting firm presents a particularly tricky marketing project. The services you offer must appear to be credible, professional and trustworthy to help you obtain new clients and grow. Branding…
Read moreYour business has likely spent a great deal of money creating, establishing and reinforcing its brand. Sending direct mail is a large component of this process. The offers and information…
Read moreEven in the midst of millions of businesses investing in digital marketing and paperless strategies, direct mail still occupies an important niche of the business word. If anyone needs evidence,…
Read moreWhen it comes to your customers receiving mail, an envelope is the first thing they will see, but it should never be the last. Certain types of mailers fail to…
Read moreA worrying trend comes along with the assumption that “digital divide” is the only logical choice. The fact is that not everyone has the capability or, for that matter, the…
Read moreBooklet envelopes are one of the most eye-catching and unique vessels available for direct mail. Their noticeable size and capability of holding a multitude of different items makes them a…
Read moreWhile much of the focus of current marketing campaigns is on “generating buzz.” Customer relationships should be the most important goal. A repeat customer buys more consistently. They can even become…
Read moreOne of the most powerful benefits of a direct personal mail campaign is that it can be made unique and personal to every single recipient. “Personal” does not merely mean “personalized”…
Read moreBusiness branding is indescribably important for forging relationships with potential customers. Logos are a key component of this strategy. Organizations should always carefully deliberate regarding the message they choose to…
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