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How to Mitigate Your Slow Season

One of the dreams of being a small business owner is to have freedom, both financial and personal, from the constriction of the traditional work world. However, since running your own business is a 24/7 occupation, ...
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The Future of the Post Office…as a Bank?

In the past decade, over 2,000 local bank branches have shut down across the nation. It’s a sad fact, but most of these shutdowns have gone unnoticed by the public at large, because they have mostly ...
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Direct Mailing Best Practices and Approaches | Letter Jacket

Welcome to the third in our series on successful direct mail marketing articles! In our past entries we’ve done introductions and explored the basics of a successful direct mailing campaign. In this article, we will be ...
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Direct Mail Primer: The How

In our first direct mail primer, we discussed why direct mail marketing is so important to the success of a business — it should from a vital and integral part of your overall marketing campaign in ...
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Direct Mail Primer: How to Grow Your Business

We live in an increasingly digital world, where information moves at the speed of light, and people can communicate across continents in real time. Advertising is handled via ad word links on social media, emailed newsletters ...
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The History of Envelopes Part II: In the Beginning

In our first installment of the History of Envelopes, we discussed a general overview of the development and evolution of the envelope through the ages. The envelope has been a vital part of documentation and communication ...
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The Intriguing History of Envelopes, Part 1

Delve into the fascinating world of packaging to understand a familiar and essential mailing method – the envelope. An indispensable tool, the envelope has evolved alongside human civilization, boasting a rich and captivating history. This exploration ...
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The Importance of Customer Reviews

Nobody ever said running a small business was easy. In fact, it is one of the most challenging, stressful and difficult enterprises a person can undertake. It is working 24 hours a day, 7 days a ...
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Collection Envelopes as a Branding Element

Basic branding and marketing are essential to the longevity and viability of churches these days. As the war on religion in our society and culture continues, churches need to work harder to bring in followers, build ...
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Avoid These Church Branding Mistakes

Few people think about marketing and branding when it comes to churches and other religious institutions, but this is a big mistake. In fact, branding and a marketing identity for religious institutions are more important now ...
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