Business advice

In the past decade, over 2,000 local bank branches have shut down across the nation. It’s a sad fact, but most of these shutdowns have gone unnoticed by the public at large, because they have mostly ...

In our first direct mail primer, we discussed why direct mail marketing is so important to the success of a business — it should from a vital and integral part of your overall marketing campaign in ...

We live in an increasingly digital world, where information moves at the speed of light, and people can communicate across continents in real time. Advertising is handled via ad word links on social media, emailed newsletters ...

Nobody ever said running a small business was easy. In fact, it is one of the most challenging, stressful and difficult enterprises a person can undertake. It is working 24 hours a day, 7 days a ...

Basic branding and marketing are essential to the longevity and viability of churches these days. As the war on religion in our society and culture continues, churches need to work harder to bring in followers, build ...

Churches and faith-based institutes are struggling. There is a conflict between secular society and those seeking comfort in spirituality. Even as people turn back towards religion, tithing in churches still suffers, and churches are having to ...

Envelopes have a storied history almost as long as the idea of letter-carrying itself. In the United States, envelope history is entwined with such landmark cultural events as the Civil War, the second Industrial Revolution and ...

Those touting the death of email are being myopic at best and fraudulent at worst. These discussions mimic the popular “x is the new y” mindset that dismissed direct mail, which is still very much alive ...

Booklet envelopes are medium-sized envelopes designed for larger, unfolded materials that would not fit in a standard #10-sized envelope. They are perfect for sending small brochures, pamphlets, booklets or stacks of unfolded, unbound paper. Booklet envelopes ...

With more registered businesses out in the wild than ever before, achieving brand differentiation has become a critically important endeavor. Brands that fail to differentiate get trapped in “me, too” syndrome — or worse, obscurity. Those ...