Business advice

Digital Divide

Envelopes, Paper and the Digital Divide

A worrying trend comes along with the assumption that “digital divide” is the only logical choice. The fact is that not everyone has the capability or, for that matter, the interest to invest in digital technology. ...
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How to use a booklet envelope.

How To Use A Booklet Envelope?

Booklet envelopes are one of the most eye-catching and unique vessels available for direct mail. Their noticeable size and capability of holding a multitude of different items makes them a true treat for recipients. These traits ...
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Envelope Logo

Why You Need A Envelope Logo

An envelope logo is very important to a business, without one people can easily get different business “players” mixed up, and any sense of loyalty dwindles. Because of this effect, using your company logo on the ...
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customer relationship

How To Create A Great Customer Relationship

While much of the focus of current marketing campaigns is on “generating buzz." Customer relationships should be the most important goal. A repeat customer buys more consistently. They can even become a brand advocate, voluntarily generating leads ...
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Personal Mail

Personal Mail: A professional Choice

One of the most powerful benefits of a direct personal mail campaign is that it can be made unique and personal to every single recipient. “Personal” does not merely mean “personalized” with the recipient’s name inserted in ...
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Direct Mail Business Branding

Business branding is indescribably important for forging relationships with potential customers. Logos are a key component of this strategy. Organizations should always carefully deliberate regarding the message they choose to send to the public in the ...
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Five New Year's Resolutions

Moving into 2015, businesses both big and small are given a chance to reflect on their practices and make conscious efforts to change. These steps are not easy, but they are a unique opportunity to improve ...
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Order Envelopes: Save Time and Money for Photographers

Custom printed pre-pay envelopes are a great product for any school or sports photography business. They help speed up the parents’ order requests, and also save time and money. How Pre-Pay Envelopes Can Be A Benefit ...
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Real Proofs Means You Get A Quality Envelope

One of our strengths as a printing company is that we send out proofs to show you the product you will be ordering. These proofs help your organization get an accurate depiction of what you are ...
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Why Direct Mail Marketing Is Making a Comeback

In the face of over-saturated electronic stimulation, the classic appeal of direct mail is making a strong resurgence. Direct mail offers benefits that e-mail and other “trendy” forms of electronic communication simply cannot compete with. Taking ...
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