Our 10 Best Tips for Direct Mail Marketing: Redux!
In 2014 we shared with you some of the best secrets for catching a potential client’s eye. Now we want to share with you how to keep it. In a world of digital ads, quality paper ...
Direct Mail
How you are Missing out by Going Paperless
There is no denying that green is in. Everywhere you turn companies are wooing the environmentally-conscious customer by claiming that their paper-free billing, whether it’s e-billing or e-statements, is “better for the environment” or “saves trees.” ...
Are Custom Printed Envelopes a Right?
Are custom printed envelopes a right? More and more often, we are asked to choose whether or not we want to receive items electronically or through the mail. Whether we are signing up for a new ...
Direct Mailing Best Practices and Approaches | Letter Jacket
Welcome to the third in our series on successful direct mail marketing articles! In our past entries we’ve done introductions and explored the basics of a successful direct mailing campaign. In this article, we will be ...
Direct Mail Primer: The How
In our first direct mail primer, we discussed why direct mail marketing is so important to the success of a business — it should from a vital and integral part of your overall marketing campaign in ...
Direct Mail Primer: How to Grow Your Business
We live in an increasingly digital world, where information moves at the speed of light, and people can communicate across continents in real time. Advertising is handled via ad word links on social media, emailed newsletters ...
Collection Envelopes as a Branding Element
Basic branding and marketing are essential to the longevity and viability of churches these days. As the war on religion in our society and culture continues, churches need to work harder to bring in followers, build ...
Ways to Increase Your Church’s Tithing
Churches and faith-based institutes are struggling. There is a conflict between secular society and those seeking comfort in spirituality. Even as people turn back towards religion, tithing in churches still suffers, and churches are having to ...
Why Email Will Never Die
Those touting the death of email are being myopic at best and fraudulent at worst. These discussions mimic the popular “x is the new y” mindset that dismissed direct mail, which is still very much alive ...
Church Branding: Getting Your Brand Started with the Right Mindset
Church branding is becoming a critical issue, not just for the health of individual churches but for the state of organized Christianity as a whole. Since the 1960s, both church membership and regular service attendance numbers ...
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