Direct Mail

In our first direct mail primer, we discussed why direct mail marketing is so important to the success of a business — it should from a vital and integral part of your overall marketing campaign in ...

We live in an increasingly digital world, where information moves at the speed of light, and people can communicate across continents in real time. Advertising is handled via ad word links on social media, emailed newsletters ...

Basic branding and marketing are essential to the longevity and viability of churches these days. As the war on religion in our society and culture continues, churches need to work harder to bring in followers, build ...

Churches and faith-based institutes are struggling. There is a conflict between secular society and those seeking comfort in spirituality. Even as people turn back towards religion, tithing in churches still suffers, and churches are having to ...

Those touting the death of email are being myopic at best and fraudulent at worst. These discussions mimic the popular “x is the new y” mindset that dismissed direct mail, which is still very much alive ...

Church branding is becoming a critical issue, not just for the health of individual churches but for the state of organized Christianity as a whole. Since the 1960s, both church membership and regular service attendance numbers ...

Booklet envelopes are medium-sized envelopes designed for larger, unfolded materials that would not fit in a standard #10-sized envelope. They are perfect for sending small brochures, pamphlets, booklets or stacks of unfolded, unbound paper. Booklet envelopes ...

With more registered businesses out in the wild than ever before, achieving brand differentiation has become a critically important endeavor. Brands that fail to differentiate get trapped in “me, too” syndrome — or worse, obscurity. Those ...

Those outside the design world may not understand the impact that trending colors have. After all, can there really be such a thing as 2016 hot colors or “inventing” a new color? While every color under ...

The most important prop in the Academy Awards may not be the Oscar statuette itself but rather the sealed 6 x 9 booklet Oscars envelope that conceals the award winners. Since 1941, the winning nominees of ...