Who's Reading Your Direct Mail?
You want to make sure your direct mail gets to the right audience at the right time. Do you know who’s reading your direct mail campaigns? We’re not talking about making sure your mailing lists include ...
direct mail marketing
Quick (Fun) Tips for Prepping Your Mail
When you’re prepping your mail, are there a million things you’d rather be doing, like organizing your paper clip collection? If so, your mail might need more attitude. Whether you’re in the design or the mail-out ...
Connecting Direct Mail with Social Media
We all know of tweets and memes that have “gone viral.” But did you know that direct mail can go viral, too? Large companies like Stein Mart and Chick-Fil-A have experimented with new ways of connecting ...
Why Direct Mail Marketing Is (Still) Making a Comeback
We’ve been saying it all along. Direct mail has never gone out of style, but the past few years have seen a resurgence in its effectiveness for business. From sales to relationship-building, here’s a look at ...
Make Your Direct Mail Marketing Campaign Stand Out
You may not think that in a digital world, it’s easy to make a direct mail marketing campaign stand out. But the most cutting-edge research shows that direct mail is still vital to seeing a good ...
How you are Missing out by Going Paperless
There is no denying that green is in. Everywhere you turn companies are wooing the environmentally-conscious customer by claiming that their paper-free billing, whether it’s e-billing or e-statements, is “better for the environment” or “saves trees.” ...
The Future of the Post Office…as a Bank?
In the past decade, over 2,000 local bank branches have shut down across the nation. It’s a sad fact, but most of these shutdowns have gone unnoticed by the public at large, because they have mostly ...
Direct Mailing Best Practices and Approaches | Letter Jacket
Welcome to the third in our series on successful direct mail marketing articles! In our past entries we’ve done introductions and explored the basics of a successful direct mailing campaign. In this article, we will be ...
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