direct mail marketing

Man writing a letter - emotional impact of letters

Emotional Impact of the Analog Letter

Emails are fast. Easy. They seem super-cheap. They’ve revolutionized business and non-profit communications with no sign of turning back. So why bother sending a piece of paper stuffed into an envelope anymore? Learn to leverage the emotional ...

Add-ons That Make Extra Postage Worth it

We know you’re watching the budget for your office, and an important part of the budget is postage. When you’re ready to save as much as you can, we’ve got tips for you. But here’s the ...

Who's Reading Your Direct Mail?

You want to make sure your direct mail gets to the right audience at the right time. Do you know who’s reading your direct mail campaigns? We’re not talking about making sure your mailing lists include ...

Quick (Fun) Tips for Prepping Your Mail

When you’re prepping your mail, are there a million things you’d rather be doing, like organizing your paper clip collection? If so, your mail might need more attitude. Whether you’re in the design or the mail-out ...

Connecting Direct Mail with Social Media

We all know of tweets and memes that have “gone viral.” But did you know that direct mail can go viral, too? Large companies like Stein Mart and Chick-Fil-A have experimented with new ways of connecting ...

Why Direct Mail Marketing Is (Still) Making a Comeback

We’ve been saying it all along. Direct mail has never gone out of style, but the past few years have seen a resurgence in its effectiveness for business. From sales to relationship-building, here’s a look at ...

Make Your Direct Mail Marketing Campaign Stand Out

You may not think that in a digital world, it’s easy to make a direct mail marketing campaign stand out. But the most cutting-edge research shows that direct mail is still vital to seeing a good ...

How you are Missing out by Going Paperless

There is no denying that green is in. Everywhere you turn companies are wooing the environmentally-conscious customer by claiming that their paper-free billing, whether it’s e-billing or e-statements, is “better for the environment” or “saves trees.” ...

The Future of the Post Office…as a Bank?

In the past decade, over 2,000 local bank branches have shut down across the nation. It’s a sad fact, but most of these shutdowns have gone unnoticed by the public at large, because they have mostly ...

Direct Mailing Best Practices and Approaches | Letter Jacket

Welcome to the third in our series on successful direct mail marketing articles! In our past entries we’ve done introductions and explored the basics of a successful direct mailing campaign. In this article, we will be ...

direct mail marketing

Emotional Impact of the Analog Letter

Add-ons That Make Extra Postage Worth it

Who's Reading Your Direct Mail?

Quick (Fun) Tips for Prepping Your Mail

Connecting Direct Mail with Social Media

Why Direct Mail Marketing Is (Still) Making a Comeback

Make Your Direct Mail Marketing Campaign Stand Out

How you are Missing out by Going Paperless

The Future of the Post Office…as a Bank?

Direct Mailing Best Practices and Approaches | Letter Jacket

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