Who's Reading Your Direct Mail?
You want to make sure your direct mail gets to the right audience at the right time. Do you know who’s reading your direct mail campaigns? We’re not talking about making sure your mailing lists include ...
direct mail
Direct Mail Best Practices
Direct mail is no longer the humble best-kept secret of A+ marketing. It’s now commonly known to be the most consistently reliable way of reaching an audience. If you’re ready to take your business or organization ...
Why Direct Mail Marketing Is (Still) Making a Comeback
We’ve been saying it all along. Direct mail has never gone out of style, but the past few years have seen a resurgence in its effectiveness for business. From sales to relationship-building, here’s a look at ...
Make Your Direct Mail Marketing Campaign Stand Out
You may not think that in a digital world, it’s easy to make a direct mail marketing campaign stand out. But the most cutting-edge research shows that direct mail is still vital to seeing a good ...
The High (and Pesky) Cost of Undeliverable Mail
One of the major benefits of direct mail is its physical rather than digital nature. Humans love engaging with the material, and for business, ink and paper are better than ever.But in the physical world, bounceback ...
Our 10 Best Tips for Direct Mail Marketing: Redux!
In 2014 we shared with you some of the best secrets for catching a potential client’s eye. Now we want to share with you how to keep it. In a world of digital ads, quality paper ...
Are Custom Printed Envelopes a Right?
Are custom printed envelopes a right? More and more often, we are asked to choose whether or not we want to receive items electronically or through the mail. Whether we are signing up for a new ...
Ways to Save on Postage
Postage costs keep rising. After the most recent postal rate increase on January 22nd many small businesses are searching for ways to save on postage. You may even be considering raising your own flock of carrier pigeons as an ...
Direct Mailing Best Practices and Approaches | Letter Jacket
Welcome to the third in our series on successful direct mail marketing articles! In our past entries we’ve done introductions and explored the basics of a successful direct mailing campaign. In this article, we will be ...
Direct Mail Primer: The How
In our first direct mail primer, we discussed why direct mail marketing is so important to the success of a business — it should from a vital and integral part of your overall marketing campaign in ...
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