Add-ons That Make Extra Postage Worth it
We know you’re watching the budget for your office, and an important part of the budget is postage. When you’re ready to save as much as you can, we’ve got tips for you. But here’s the ...
Direct Mail
Direct Mail and Data Security: Top 5 Ways to Stay Safe | Letter Jacket Envelopes
Remember that note you passed in fourth grade? It could have been a Valentine. It could have been of the “Do you like me? Check Yes or No” variety. It was supposed to go straight to ...
Who's Reading Your Direct Mail?
You want to make sure your direct mail gets to the right audience at the right time. Do you know who’s reading your direct mail campaigns? We’re not talking about making sure your mailing lists include ...
How to Save Money on Postage
We’ve always known that direct mail can give you a uniquely great return on investment. But if you have anything to do with balancing your business’ books, you know that investment is the right word. It ...
Spring Clean Your Address Books
Giving up a beautiful spring day to wash your blinds and clean out your closets? Perhaps you could take it or leave it. But doing a spring clean of your office address books is always worth ...
Quality vs. Cost: How to Tell When "Extras" Are Worth It
Consider the grocery trip. One week your mind is on your checking account. You keep your head down and stick to your list. But the next week, it’s wiser to stock up on bulk, splurge on ...
Connecting Direct Mail with Social Media
We all know of tweets and memes that have “gone viral.” But did you know that direct mail can go viral, too? Large companies like Stein Mart and Chick-Fil-A have experimented with new ways of connecting ...
Direct Mail Best Practices
Direct mail is no longer the humble best-kept secret of A+ marketing. It’s now commonly known to be the most consistently reliable way of reaching an audience. If you’re ready to take your business or organization ...
Why Direct Mail Marketing Is (Still) Making a Comeback
We’ve been saying it all along. Direct mail has never gone out of style, but the past few years have seen a resurgence in its effectiveness for business. From sales to relationship-building, here’s a look at ...
The High (and Pesky) Cost of Undeliverable Mail
One of the major benefits of direct mail is its physical rather than digital nature. Humans love engaging with the material, and for business, ink and paper are better than ever.But in the physical world, bounceback ...
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